The High Bar - Perspectives on the Zero Proof Lifestyle.

October 15, 2025 James Stuart

The Slow Pour: Why the Zero Proof Movement Still Makes People Uncomfortable

The High Bar explores why the hospitality industry has been slow to embrace the zero proof movement and what that hesitation reveals about our culture’s relationship with alcohol. Drawing from...

September 29, 2025 James Stuart

Zero Proof Drinking: It’s About Choice, Not Judgment

Zero proof drinking is reshaping culture. From Gen Z’s shifting habits to new rituals that keep the celebration alive without alcohol, the movement proves it is about choice, not judgment...

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The High Bar - Perspectives on the Zero Proof Lifestyle.

The Slow Pour: Why the Zero Proof Movement Still Makes People Uncomfortable

Zero Proof Drinking: It’s About Choice, Not Judgment

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