More than a store, the flagship is conceived as both a tasting bar and a retail atelier: a place to gather, taste, and discover what it means to live beautifully without alcohol.
This location reflects RIENNE’s core ethos — elevated, intentional, and deeply human. It’s an invitation to slow down, explore, and engage with zero-proof rituals in a way that feels as considered as it does celebratory.
Our flagship marks a new chapter for RIENNE. Not only as a retailer, but as part of a cultural movement redefining how we connect, celebrate, and live with purpose.