Rienne was born from a quiet conviction: that clarity, refinement, and presence belong at the center of modern hospitality.

We believe that what we choose to drink reflects how we choose to live — with intention or without it, with awareness or distraction, with care or convenience.

Our work is guided by the belief that pleasure and discernment are not opposites. That celebration does not require excess. That sophistication can exist without compromise.

Rienne exists to reframe the social ritual — to create spaces, programs, and experiences where guests feel elevated, included, and fully present.

We do not seek to replace alcohol.

We seek to expand the language of hospitality.

Through thoughtful curation, disciplined standards, and enduring partnerships, we support a new generation of hosts and guests who value authorship, continuity, and conscious enjoyment.

This is not about abstinence.

It is about agency.

Not about restriction.

About refinement.

Not about what is removed.

About what is revealed.

Every bottle in the Rienne portfolio is evaluated through a rigorous, multi-dimensional lens — quality, provenance, sensory integrity, operational reliability, and long-term relevance.

We work directly with producers who demonstrate craftsmanship, transparency, and consistency at scale. Products are selected not for trend value, but for their ability to perform in real hospitality environments — across service formats, guest profiles, and seasonal shifts.

Our curation process prioritizes balance over abundance. Each portfolio is intentionally structured to support menu cohesion, ease of execution, and sustained guest engagement.

We do not imitate existing categories. We build distinctive, expressive programs rooted in Liquid Gastronomy™ — where flavor, ritual, and context align.

Integrity, for us, is practical as well as philosophical. It means every recommendation is made in service of our partners’ standards, reputation, and long-term success.

Rienne operates across three integrated touchpoints — retail, eCommerce, and hospitality partnerships — unified by a single point of view and operating standard.

We collaborate with restaurants, hotels, wellness destinations, and cultural institutions to design zero-proof programs that enhance guest experience, strengthen brand identity, and support long-term commercial performance.

Our role extends beyond product placement. We advise on menu architecture, portfolio balance, service rituals, and staff education — ensuring each program functions with clarity, consistency, and distinction.

Wellness and sophistication are not opposing forces. At Rienne, they coexist through disciplined curation, thoughtful execution, and a shared commitment to excellence.

Each partnership is built to endure — evolving with the venue, the guest, and the market over time.

A permanent home for discovery, training, and partnership.

Opening in historic Coral Gables in 2026, Rienne’s flagship atelier will serve as the physical expression of our philosophy.

Part tasting bar, part education space, and part center for program development, it will serve as a permanent archive of our portfolio, standards, and operating approach to modern hospitality.

Designed for operators, collaborators, and discerning guests alike, the atelier will host curated tastings, partner training, seasonal portfolio edits, and private consultations — supporting both experiential excellence and operational consistency.

The atelier anchors Rienne’s hospitality programs, partner development, and long-term market presence.

Karen Ornstein — Founder & Commercial Director
Leads Rienne’s hospitality growth and commercial strategy, overseeing market development and trade partnerships with a focus on program architecture, margin-conscious curation, and long-term brand equity. With over two decades of experience in brand leadership and high-touch commerce, Karen guides Rienne’s positioning with clarity, discipline, and intent.


Mark Ornstein — Co-Founder, Portfolio & Brand Relations
Oversees portfolio development and supplier relations, stewarding Rienne’s brand partnerships with an emphasis on alignment, quality, and scalable execution. With a background in corporate finance and systems management, Mark supports the operational foundation that enables Rienne’s disciplined, sustainable growth.

Rienne operates across hospitality, retail, and eCommerce—unified by one standard: curated excellence without compromise.